Build a Ramen — A custom bowl builder and delivery UX for an Austin ramen shop.
A delivery-first ramen shop in Austin needed ordering to feel as good as the food. We designed the brand and built an eight-step bowl builder with live pricing, a guest checkout that takes card, QR or cash, and live order tracking from kitchen to door.
Most food delivery sites treat the menu like paperwork, not ordering.
Build a Ramen approached us before opening, planning to launch delivery-first across Austin. Every ramen delivery site they benchmarked did the same thing — a static menu, three checkboxes for "extras," and a free-text notes field absorbing everything the form couldn't handle. The bowl, which is the whole point of a ramen shop, never showed up on screen until it arrived on a doormat. The brief was the opposite. The menu should look and behave like the bowl the customer is about to eat: eight choices, live pricing, no account wall in front of dinner.
An eight-step bowl builder where the order fills as the customer builds it.
We built the brand and the order flow around one idea: the bowl is the menu. The builder runs in eight steps — size, broth, noodles, protein, toppings, spice, sides, kitchen notes — each with live pricing and a live visual preview that updates as the customer chooses. House ramens like Tonkotsu Classic open inside the same builder, so the menu's "featured" items are starting points, not fixed SKUs. Checkout is guest-by-default and accepts card, bank QR or cash on delivery, which lets the brand launch across Austin without forcing a sign-up before dinner. Once the order is placed, tracking pushes to the customer's phone — order received, broth simmering, courier on the way, delivered — so nobody refreshes a page to find their dinner. The result is a delivery experience where the slowest part is the cooking, not the ordering.